Lowrance fishing products have stood the test of time. Since 1957 – when we introduced the first recreational fishfinder – we have produced quality marine electronics with high-performance sonar that delivers great fish-finding results in all conditions. Lowrance products are easy to use, feature the brightest and clearest displays, and the best ﬁshﬁnding sonar. Whether you ﬁsh ponds, lakes, inshore-coastal ﬂats, tidal rivers or open water, Lowrance ﬁshﬁnder/chartplotters will make it easier for you to ﬁnd more ﬁsh so you can make the most of your time on the water.
Best Marine Electronics and Technology Awards 2023
Our judges chose seven stand-out category leaders in the world of marine electronics and technology.
Lowrance Introduces its Next Generation of Fish Finding Technology
HDS Pro, ActiveTarget 2 and Active Imaging HD deliver crisp underwater views.
New Marine Electronics for 2021
Advanced communication, display, entertainment and fish finding highlight this year’s marine electronics.
Combo or Multifunction Display?
Combo units can help anglers with navigation and finding structure and fish.